THE VISUALS JUST DON'T MATTER
BLOOM ENTRY 011
Far too many artists put so much energy into their music, but not enough energy into how its visual story is told.
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- 3 min
WHY AREN'T YOU USING YOUR CONTENT?
A letter to bands who have hired us for content creation and social media strategy, and never do anything with it….
- 2 min
FINDING YOUR MARKETING PACE
BLOOM ENTRY 009 Bands tend to either move too fast, or not fast enough with releases. What pace is your band working at? This one’s...
- 2 min
CLARITY ON WHAT YOUR BAND WANTS
A lot of bands don't have clarity amongst their members, on what exactly they want to achieve...
- 3 min
DO LABELS SUCK?
BLOOM ENTRY 007 A candid talk on the major misunderstanding a lot of labels/managers have regarding REAL Artist Development... No fancy...
- 2 min
WHAT IS A RELEASE CAMPAIGN?
BLOOM ENTRY 006 Let's dig into what exactly goes into making your release matter, by using that "campaign" word... You’ve seen us talk...
- 4 min
TIPS FOR SHOOTING A D.I.Y MUSIC VIDEO
D.I.Y doesn't mean free. It also doesn't have to mean S.H.I.T!
- 3 min
HOW TO TELL A STORY WITH A MUSIC VIDEO
There's multiple ways to get a story across in a music video. Some small, some big, with your biggest detail needing to be...UNIQUE.
- 2 min
Bloom: The Mission
ENTRY 001 What’s the purpose of The Bloom Division? Having navigated the music industry for the better part of a full decade allows you...
- 2 min
What You Should Want in Your Release Campaign
In this blog, we give you a cheat-code list of things that you, the artist, should be thinking about for your next release campaign
- 2 min
How to Shoot a Promo Catalog
There's a difference between shooting a promo session and planning for a full promo catalog. (Good for both bands & photographers!)